Nir Kossovsky, CEO of AC Client Steel City Re, publishes article “Get a handle on reputation risk before it’s too late” in American Banker.
“The banking sector and its regulators have been grappling with the issue of reputation since the last economic collapse, but only recently have come to a clear understanding of what reputation means, how to assess and quantify its value and how to mitigate its risks.”
The CEO of AC client Steel City Re talks about how unmet expectations tangibly affect reputation.
The lasting effect on Nike will be determined by consumers and investors. Some of the indicators for the scale of the impact could be the extent of movement in equity value, credit default swap prices and bond prices over time, Mr. Kossovsky said. Nike shares fell 1% to $83.95 on Thursday.
“The bond guys, they are the most sensitive to risks,” he said. “Their risk assessment is the most accurate.” Bonds are a measure that could suggest material cash flow damage, he said.
“Cash flow risk is the end state of reputation risk,” Mr. Kossovsky said.
CEO of AC Client Steel City Re, Nir Kossovsky, writes opinion article for USA Today.
What makes food and beverage companies particularly susceptible to reputational damage? CEO of AC Client Steel City Re provides insights in this article for Food & Drink International Magazine.
