AC Client: Attention, Boeing—Marketing isn’t Risk Management
Nir Kossovsky, CEO of Steel City Re, an AC client, pens an opinion piece for FOX Business. An excerpt:
Boeing has a lot of explaining to do before it can regain the trust of stakeholders—politicians and regulators, airlines, passengers and flight crews alike. Its self-analysis cannot be superficial, nor can the solutions it employs. Marketing alone—without the essential benefits of operational improvement and comprehensive enterprise risk management—will only lead to disappointment and fuel skepticism about whether the company actually gets it.
