Steve Alschuler writes about crisis communications for O’Dwyer’s PR magazine
“When crisis strikes, don’t duck and cover”
When crises hits and the media starts calling, there’s often an
impulse simply to dodge the issue at hand, for a variety of
reasons that may seem plausible at the time.
Scroll to page 14 to see Steve’s feature article: http://www.odwyerpr.com/magazine/odwyers-magazine-jan-2012.pdf