In her book about former New York Governor and Attorney General Eliot Spitzer, Spoiling for a Fight, 2007, writer Brooke Masters recounts Steve Alschuler’s role in Spitzer’s campaign.
“Eliot [Spitzer] started buying air time for commercials and hired a public relations consultant, Steven Alschuler, to introduce him to the media. . . . The consultant knew that the New York media would be immediately skeptical of a political newcomer with family money to burn, but Alschuler figured that if he could just get the Albany press corp to sit down with Spitzer, they would be as impressed as he was. By and large, the strategy worked. Newspapers that had started off describing Spitzer as an afterthought began running pieces about his command and passion for the issues.”