Alschuler Communications worked with the State of Louisiana and consulting firm Alvarez & Marsal on communications and stakeholder engagement strategies in connection with a major government efficiency initiative.
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For those of us who have been at the forefront of the adoption of evidence-based practices (EBPs) for treating at-risk youth and families, the debate among professionals in this field has taken an interesting turn. With EBPs yielding excellent results in a variety of environments and across cultural settings, it now seems as if the composition of the model itself has become the focal point of debate.
Why not treat EBPs as a base, some argue, and adapt it to account for community, cultural or other population differences? “We know our population,” the argument seems to go, “and shouldn’t view EBPs as a one-size-fits-all solution.” While that argument sounds reasonable, it actually presents a number of issues and has the potential to undermine the credibility of the EBP movement through subjectivity, opacity and inconsistency.
Original article – Business Wire
KINGSTON, N.Y.–(BUSINESS WIRE)–TechCity, an international commerce center located in New York’s Hudson Valley region, offers unique benefits for global businesses and educational institutions seeking access to a major U.S. agricultural region that is already home to numerous innovators in the use of new and sustainable technologies for the production, processing, distribution and marketing of food and agricultural products.
“With worldwide food demand growing rapidly and countries including China experiencing population moves from rural to urban areas – it is crucial that companies and institutions in this field focus on education and innovation that stresses international partnerships,” said TechCity Chairman Alan Ginsberg. “Companies and academic institutions in China, with its rapidly growing economy and evolving demographic trends, should be particularly interested in the attributes of this region and this property.”
Original article published 11/4/14 – Campos.com
By: Steven Alschuler
Having worked with numerous law firms over the years, as well as the largest voluntary state bar association in the country, I’ve seen a wide disparity in the way lawyers perceive the potential for coverage in the media. These different mindsets are not necessarily related to whether the firm is large or small, global or local, or whether its clients are plaintiffs or Fortune 500 companies. More often, it depends on partners’ perceptions about the competitive landscape and the value of more effective external visibility in their business development and retention efforts.
The most successful public relations campaigns for law firms are ones built on thought leadership rather than hype—projecting lawyers as experts on the issues facing their clients, who can provide insights into emerging trends and how best to prepare for them. Being able to comment in the media on those issues and trends—even without naming clients—provides an extra level of credibility and validation. If The Wall Street Journal quotes you, the thinking goes, you must be an expert.
