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Communicating Effectively When Bad News Breaks

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This originally was an article written by Steve Alschuler for Law360.

Original article – Law360

Law360, New York (August 19, 2009, 11:13 AM ET) — We recently met with a member of the executive committee of a large, well-known law firm, which had been the subject of a lot of negative media coverage in the wake of some layoffs, partner defections and other cost-cutting measures.

He felt the firm’s actions had been misunderstood and mischaracterized by the media, which had led to misunderstandings and a disintegration of morale within the firm — which in turn threatened to cause more defections and potentially a loss of confidence in the firm by its clients.

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Steve Alschuler writes about crisis communications for O’Dwyer’s PR magazine

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“When crisis strikes, don’t duck and cover”

When crises hits and the media starts calling, there’s often an
impulse simply to dodge the issue at hand, for a variety of
reasons that may seem plausible at the time.

Scroll to page 14 to see Steve’s feature article: