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Steve Alschuler writes about crisis communications for O’Dwyer’s PR magazine

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“When crisis strikes, don’t duck and cover”

When crises hits and the media starts calling, there’s often an
impulse simply to dodge the issue at hand, for a variety of
reasons that may seem plausible at the time.

Scroll to page 14 to see Steve’s feature article:  http://www.odwyerpr.com/magazine/odwyers-magazine-jan-2012.pdf

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