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Pittsburgh Firms Should Seek National Visibility

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By Steven Alschuler on January 22, 2015

In a recent conversation with the general counsel of a middle market, private equity funded company, based in Pittsburgh, the GC expressed some frustration over his board’s insistence that he only use New York-based law firms.  Firms in Pittsburgh were certainly capable of meeting the company’s needs, he said, but simply didn’t have the luster of the New York firms with which his board was familiar.

Pittsburgh is rapidly gaining recognition among national business and media audiences as a city on the move and hot spot for growing companies. These include entities that are be based in Pittsburgh, but serve markets around the world.  They include companies that may have been founded here, but that now have grown to the point where they need to raise equity or debt through either national institutions or public markets. Or they may include businesses that are based elsewhere, but have come to Pittsburgh because of its many attributes: world-class universities that provide a highly skilled workforce, relatively low housing costs, excellent healthcare and cultural institutions that enhance its quality of life.

How do entities like those define themselves? What motivates them? How and where do they receive information and consume news?  How should a Pittsburgh-based firm market to them? What tactics will elevate, define and help build an aura of credibility for anyone seeking to communicate with those potential clients?

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Steven Alschuler in Pittsburgh Business Times

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“Businesses need new voice to educate public”

By Steven Alschuler on Jan 2, 2015, 6:00

Article Source – Pittsburgh Business Times

What do the August Wilson Center for African American Culture and the financial collapse of 2008 have in common?

Both received significant media, government and public attention — the August Wilson Center locally, the financial collapse globally. Both were the subject of high-profile commentary by elected officials, civic leaders and a range of community advocates, most of whom were playing exactly the role they were supposed to play, advocating for the people and interests they represent.

But neither included an effective campaign to educate the public about the sometimes complex business and financial issues at play.

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AC works with the state of Louisiana

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Alschuler Communications worked with the State of Louisiana and consulting firm Alvarez & Marsal on communications and stakeholder engagement strategies in connection with a major government efficiency initiative.

See story:

http://www.theadvertiser.com/story/news/local/louisiana/2014/12/08/jindal-administration-savings-track/20113137/

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AC client New York Foundling at the forefront of Evidence Based Practices

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“Evaluation Must Join Innovation When Using Evidence-Based Practices”

For those of us who have been at the forefront of the adoption of evidence-based practices (EBPs) for treating at-risk youth and families, the debate among professionals in this field has taken an interesting turn. With EBPs yielding excellent results in a variety of environments and across cultural settings, it now seems as if the composition of the model itself has become the focal point of debate.

Why not treat EBPs as a base, some argue, and adapt it to account for community, cultural or other population differences? “We know our population,” the argument seems to go, “and shouldn’t view EBPs as a one-size-fits-all solution.” While that argument sounds reasonable, it actually presents a number of issues and has the potential to undermine the credibility of the EBP movement through subjectivity, opacity and inconsistency.

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