Client Guest Article in Risk & Insurance: “Reputation’s Going-Forward Effects”

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Client Guest Article in Risk & Insurance: “Reputation’s Going-Forward Effects”

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Nir Kossovsky, the CEO of AC client Steel City Re, writes a guest article for Risk & Insurance that describes the lasting going-forward effects of reputational crises, as seen with United Airlines.

“Our data, which shows that the frequency and severity of economic damages connected to reputational injury increased by 461 percent over the past five years, also suggests that the real effects of that damage may take up to 13 weeks to first become evident and another 20 weeks to set in. So, UAL’s disappointing results, months after their reputational incident, are completely in line with the after effects of other corporate reputational events.”

Reputation’s Going-Forward Effects

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